1 – Lexus RX: 52,888 units

The Lexus RX continues to lead the U.S. luxury car market, even though the current fifth generation—introduced in 2022—received only limited updates. The RX offers a wide range of powertrains, including hybrid options, along with numerous premium features.
Despite a 4% drop in sales this year, it remains the top choice for buyers who want a balance of comfort, technology, and strong performance, securing its position as the best-selling luxury car of 2026.

2 – Lexus NX: 38,253 units

The Lexus NX maintains its success in the compact luxury crossover segment, supported by a diverse range of engines, including hybrid versions.
The NX continues to outperform direct rivals like the Acura RDX and Genesis GV70, keeping its strong position in a highly competitive market. Its modern design and well-rounded performance make it an attractive option for consumers seeking a practical yet luxurious vehicle.

3 – BMW X5: 33,588 units

The BMW X5 remains one of the company’s top sellers, despite the current generation being several years old.
A 2023 update helped the model maintain its strong standing, offering advanced features and multiple engine choices to meet different customer needs.
The X5 continues to impress with its combination of sporty performance and interior comfort, making it a top pick among luxury SUV enthusiasts.

4 – Mercedes-Benz GLE: 29,434 units

The Mercedes-Benz GLE reinforces the dominance of luxury SUVs in the premium segment.
It remains one of the leading models in the Mercedes-Benz lineup, staying slightly ahead of the GLC.
The fourth-generation GLE, available since 2019, offers a variety of powertrains—including hybrid options—along with refined luxury and strong performance, making it a preferred choice for families seeking a high-end SUV.

5 – Mercedes-Benz GLC: 29,355 units

The Mercedes-Benz GLC continues to perform strongly in the compact luxury crossover segment, offering hybrid and AMG versions.
Its plug-in hybrid variant stands out with one of the longest electric-only driving ranges in its class (up to 54 miles).
Balanced performance and efficiency make the GLC a powerful competitor in the luxury compact SUV category.

6 – BMW X3: 29,029 units

Despite a 16% decline in sales compared to last year, and the introduction of a redesigned 2026 model, the BMW X3 remains the second best-selling BMW.
It offers a premium driving experience with a variety of engines and interior packages.
The X3’s practical design combined with sporty performance makes it suitable for both daily commuting and long-distance travel.

7 – Buick Envision: 28,737 units

The Buick Envision saw a significant sales increase following major updates for 2024, including a refreshed interior and redesigned front fascia.
These enhancements boosted sales by 30% in the first half of 2025.
With its modern styling, comfortable cabin, and up-to-date technology, the Envision is an appealing choice for families seeking a mid-size luxury vehicle.

8 – Lexus TX: 25,147 units

The Lexus TX continues to be a popular family SUV, thanks to its three-row design and a wide selection of gasoline, hybrid, and plug-in hybrid powertrains.
It offers spaciousness and high-level comfort without compromising efficiency, making it ideal for large families.
The TX’s luxurious interior and versatile usability add to its appeal in the luxury SUV segment.

9 – Cadillac Escalade: 24,375 units

The Cadillac Escalade remains the brand’s best-selling model, achieving a 27% increase compared to the first half of 2024.
This growth is driven by the 2025 and 2026 updates, which include a massive full-width digital display.
Cadillac also introduced the Escalade IQ, the fully electric version, which recorded 3,766 units sold so far—reflecting rising interest in premium electric SUVs.

10 – Audi Q5: 22,914 units

The Audi Q5 leads the compact luxury crossover category after a complete redesign for the third generation in 2026.
Despite a 7% drop in sales from the previous year, the Q5 remains a beloved luxury model thanks to its modern design and advanced technological features.